How We Make Money
Our commitment to privacy fundamentally shapes our business model.
What We Will Never Do
Let's be clear about what's not on the table. Our entire reason for existing is to provide a real alternative to the surveillance-based economy of big tech. Therefore, we will never:
Sell Your Personal Data
Your data is yours. Period. We will not sell or share it with advertisers or data brokers.
Use Personalized Ads
We will not track your behavior across the web to show you targeted advertising.
Our Path to Sustainability
We believe that building a great product that people love is the best way to build a sustainable business. While Horton Search is currently in an early, pre-revenue stage, we are exploring several user-first funding models for the future.
We may offer advanced features for power users or teams, such as enhanced AI capabilities or API access, through a subscription.
Revenue from other Horton AppWorks products and services helps fund the research and development of Horton Search.
We may introduce a "pay-what-you-want" model, allowing the community to directly support our operational costs.
The key principle is that any revenue-generating feature will be an explicit choice you make, not something that happens in the background without your knowledge.